The Billboard Music Awards took an experimental, digital-only method to its ceremony this 12 months, and followers are asking organizers to “NEVER” do it once more.
The award present ― which has aired on numerous networks through the years together with Fox, ABC and NBC ― diverted course from a conventional broadcast or livestream on Sunday, opting as an alternative to share clips of performances and artists’ wins by way of Billboard’s web site and social media channels.
The BBMAs billed the ceremony as a “reimagined award present idea” this 12 months to “entertain followers with music and unique content material,” based on a press launch.
Performances and acceptance speeches didn’t happen in a single venue and as an alternative occurred in plenty of “international places, within the midst of sold-out excursions, and in customized venues,” organizers stated.
Critics on X, previously Twitter, weren’t pleased with the modifications, pointing to the shortage of a livestream in addition to technical difficulties with the movies on Billboard’s web site.
A spokesperson for Dick Clark Productions, the producer behind the ceremony, referred HuffPost to a Billboard.com Q&A when requested how organizers selected the format.
“When conceptualizing a newly reimagined BBMAs, it was essential for us to place the artists and followers first, leaning into the prevailing viewing habits of right now’s viewers to create an awards present that speaks to a brand new era,” stated Maddy Mesevage, Dick Clark Productions’ senior vice chairman of selling.
“Just like how music consumption has shifted, with 85% of music consumed digitally, how followers interact with their favourite artists and examine content material has additionally shifted. So this 12 months, the BBMAs is assembly followers in all places they’re, and in all places they already eat music and content material.”
The positioning, which hosts movies from ceremony, was unable to load clips for some Google Chrome customers as of late Sunday night time.